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https://www.gestaoeproducao.com/article/doi/10.1590/0104-530x-3627-19
Gestão & Produção
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A decisão de inovar e o movimento das capacidades dinâmicas

The decision to innovate and the movement of dynamic capabilities

Patricia Tometich; Edi Fracasso; Aurora Zen; Raquel Engelman

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Resumo

Resumo O presente artigo apresenta uma proposta para operacionalização do conceito de capacidades dinâmicas, criando um modelo de análise a partir da revisão teórica realizada. A pesquisa é feita por meio de estudo de múltiplos casos, resgatando dados históricos, e começa de uma decisão estratégica voltada à inovação. Em seguida, observam-se as reconfigurações que foram necessárias nas capacidades ordinárias das empresas, e apresenta-se a sua nova configuração, considerando os movimentos que foram necessários para implantar o plano estratégico que as levou a inovar. O estudo contribui com a literatura por apresentar a operacionalização das capacidades dinâmicas, e tem como contribuição gerencial a possibilidade de aplicação do conhecimento sobre capacidades ordinárias e dinâmicas nas decisões estratégicas das empresas.

Palavras-chave

Capacidades dinâmicas, Capacidades ordinárias, Reconfiguração, Inovação

Abstract

Abstract This article presents a proposal for the operationalization of the concept of dynamic capabilities. It created a model of analysis based on the literature review. The study was carried out through the analyses of multiple cases, which retrieves historical data. Also, it was triggered by a strategic decision focused on innovation. The reconfigurations that were necessary for the ordinary capabilities of the studied companies were observed. Then, their new configuration was shown, considering the movements necessary to implement the strategic plan that led them to innovate. The study contributes to the literature by presenting the operation of dynamic capabilities. Moreover, there is the possibility of applying the expertise about ordinary and dynamic capabilities in the strategic decisions of companies as a managerial contribution.

Keywords

Dynamic capabilities, Ordinary capabilities, Reconfiguration, Innovation

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