Gestão & Produção
https://www.gestaoeproducao.com/article/doi/10.1590/0104-530x-2761
Gestão & Produção
Artigo Original

Outsourcing and supplier development: capability development process in the Brazilian sports apparel industry

Terceirização e desenvolvimento de fornecedores: processo de desenvolvimento de capacidades na indústria brasileira de vestuário esportivo

Gabriela Scur; Camila Kolososki

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Abstract

Abstract Outsourcing allows quick reactions to market fluctuations and allows firms to focus on their core business. This strategy is currently used in the Brazilian apparel industry. The paper analyzes the interaction between big customers (some multinationals firms) and Brazilian suppliers in the sports apparel industry to verify how these relationships can contribute to the capability development of suppliers. Multiple case studies were conducted. The findings indicated that collaborative, and long-term relationships are beneficial to businesses and customers significantly influence the development of the sewing factory suppliers with whom they work.

Keywords

Outsourcing, Supply Chain Management, Partnership, Brazilian apparel industry

Resumo

Resumo A terceirização permite reações rápidas às flutuações do mercado e possibilita que as empresas se concentrem em seus negócios principais. Essa estratégia é usada, atualmente, na indústria brasileira de vestuário. Este artigo analisa a interação entre grandes clientes (algumas empresas multinacionais) e fornecedores brasileiros na indústria de vestuário esportivo, a fim de verificar como essas relações podem contribuir para o desenvolvimento de capacidades dos fornecedores. Múltiplos estudos de casos foram realizados. Os resultados indicaram que os relacionamentos colaborativos de longo prazo são benéficos para as empresas e que os clientes influenciam significativamente o desenvolvimento dos fornecedores da fábrica de costura com quem trabalham.

Palavras-chave

Terceirização, Gestão da Cadeia de Suprimentos, Parcerias, Indústria brasileira de vestuário

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