Gestão & Produção
https://www.gestaoeproducao.com/article/doi/10.1590/0104-530X2267-16
Gestão & Produção
Article

Fatores críticos de sucesso à adoção de GSCM: estudo de casos no setor de baterias automotivas

Critical success factors for GSCM adoption: case studies in the automotive battery industry

André Luiz Mauricio; Ana Beatriz Lopes de Sousa Jabbour

http://dx.doi.org/10.1590/0104-530X2267-16 Gest. Prod., vol.24, n1, p.78-94, 2017
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Resumo

Resumo: A percepção da influência de fatores críticos de sucesso (FCS) à adoção das práticas de green supply chain management (GSCM) é o tema desta pesquisa que tem por objetivo identificar e analisar como as principais empresas fabricantes de baterias automotivas instaladas no Brasil, e consideradas focais em suas cadeias de suprimentos, percebem tais influências. Três das principais empresas de manufatura desse setor foram investigadas por meio da técnica de estudo de casos, com o uso da triangulação de dados: entrevistas com gestores das empresas, observações no próprio lugar das atividades operacionais e obtenção de dados secundários. Esta pesquisa identifica como as variáveis dos FCS se relacionam com as práticas de GSCM. Como principais resultados, tem-se que: O FCS “compromisso da alta direção” é o mais crítico para o sucesso na adoção de práticas de GSCM e que os FCS “gestão da informação” e indiretamente “treinamento” são críticos para a adoção de uma série de práticas de GSCM. A teoria que suporta este tema ainda está em desenvolvimento, portanto a pesquisa contribui com alguns insights que merecem mais aprofundamento.

Palavras-chave

Green supply chain management, Fatores críticos de sucesso, Práticas ambientais, Baterias automotivas, Estudo de casos

Abstract

Abstract: This study aimed to analyze how major manufacturers of automotive batteries in Brazil, considered as focal companies in their supply chains, perceive the influence of critical success factors (CSFs) for adoption of green supply chain management (GSCM) practices. A case study was carried out in three leading manufacturing companies in this sector using data source triangulation: interviews with company managers, coordinators, and supervisors; on site observations of operational activities; and secondary data. The relationship between CSF variables and GSCM practices was investigated. The main results obtained include: “top management commitment” is the most critical success factor for the effective adoption of GSCM practices and that “information management” and “training” (indirectly) are highly critical for adoption of a number of GSCM practices. This study provides deeper insights into this fairly recent topic.

Keywords

Green supply chain management, Critical success factors, Environmental practices, Automotive batteries, Case studies

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