Gestão & Produção
https://www.gestaoeproducao.com/article/doi/10.1590/0104-530X1538-16
Gestão & Produção
Article

Estrutura organizacional, capacidade dos serviços e impacto sobre o desempenho de fornecedores logísticos no contexto B2B

Organizational structure, service capability and its impact on business performance of logistics providers in the B2B context

Margareth Rodrigues de Carvalho Borella; Paulo Fernando Pinto Barcellos; Harash Sachdev; George Russ Merz; Ademar Galelli

Downloads: 0
Views: 1159

Resumo

Resumo:: O objetivo deste estudo é verificar quais aspectos associados à estrutura organizacional e à capacidade de prestação de serviços contribuem para o desempenho de fornecedores logísticos no contexto de relações B2B (business to business) com empresas cliente, configuradas em cadeias de suprimentos (CS). Uma amostra, incluindo 80 empresas fornecedoras de serviços logísticos no sul do Brasil, foi obtida através de uma survey num universo de empresas que desenvolvem atividades logísticas de armazenagem, controle de estoque, transporte, entregas programadas, operações portuárias e desembaraço aduaneiro. O questionário utilizado continha escalas múltiplas para representar as variáveis dos constructos relacionados à estrutura organizacional, capacidade dos serviços e desempenho. As respostas refletiram a percepção que os fornecedores de serviços logísticos tinham de suas atividades em relação ao seu principal cliente na cadeia de suprimentos. Utilizando análise estatística multivariada baseada em modelagem de equações estruturais, LV-PLS (Latent Variable – Partial Least Squares) com procedimento bootstrapping, verificou-se que o único atributo que provoca impacto sobre a obtenção de melhor desempenho do fornecedor de serviço logístico é a sua capacidade de cumprir técnica e operacionalmente o serviço contratado pelo cliente. A capacidade de fornecer serviços logísticos recebe influência positiva e significante tanto de uma estrutura organizacional dotada de autonomia quanto de formalização.

Palavras-chave

Fornecedores logísticos, Cadeia de suprimentos, Relacionamento B2B, Desempenho

Abstract

Abstract:: This study aims to verify what aspects related with organizational structure and service capability contribute to the performance of logistics providers in the business-to-business (B2B) context with client companies in supply chains. A sample of 80 logistics provider companies of the South of Brazil was surveyed, from a universe of companies that develop logistics activities, such as warehousing and inventory control, transportation, scheduled deliveries, port operations and customs clearance. The survey instrument consists of multiple scales to represent the construct variables related to organizational structure, service capability, and business performance. The answers reflect the logistics providers’ perception of their work performance for the main customer in the supply chain. Resorting to multivariate statistical analysis based on structural equations modeling – LV-PLS (Latent Variable – Partial Least Squares) with bootstrapping, we found that the sole attribute that contributes for a better business performance of the logistics provider is its ability to meet, both technically and operationally, the service contracted by the customer. The ability to provide logistics service is positively and significantly influenced by an organizational structure endowed with both autonomy and organization.

Keywords

Logistics providers, Supply chain management, B2B relationship, Business performance

Referencias

Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.

Barros, M. (2009). Terceirização logística no Brasil. São Paulo: ILOS. Recuperado em 15 de junho de 2014, de http://www.ilos.com.br/web/terceirizacao-logistica-no-brasil/?print=pdf

Bharadwaj, A. S. (2000). A resource-based perspective on information technology capability and firm performance: an empirical investigation. Management Information Systems Quarterly, 24(1), 169-196.

Bowersox, D., & Closs, D. J. (2010). Logística empresarial: o processo de integração da cadeia de suprimento (8. ed.). São Paulo: Atlas.

Bowersox, D. J., Closs, D. J., & Cooper, M. B. (2006). Supply chain logistics management (2. ed.). New York: McGraw-Hill.

Bowersox, D. J., Closs, D. J., & Stank, T. P. (1999). 21st Century logistics: making supply chain integration a reality. Oak Brook: The Council of Logistics Management.

Branski, R. M., & Laurindo, F. J. B. (2013). Tecnologia da informação e integração das redes logísticas. Gestão & Produção, 20(2), 255-270.

Burns, T., & Stalker, G. M. (1961). The management of innovation. London: Tavistock Publications.

Byrne, B. M. (2010). Structural equation modeling with AMOS: basic concepts, applications, and programming (2. ed.) New York: Routledge.

Chandler, A. D., Jr., (1962). Strategy and structure. Cambridge: The MIT Press.

Chin, W., & Newsted, P. R.(1999). Structural equation modeling analysis with small samples using partial least squares. In R. H. Hoyle (Eds.), Statistical strategies for small sample research (pp. 307-342). Thousand Oaks: Sage.

Daugherty, P. J., Chen, H. F., & Bruce, G. (2011). Organizational structure and logistics service innovation. The International Journal of Logistics Management, 22(1), 26-51.

Daugherty, P. J., Chen, H., Mattioda, D. D., & Grawe, S. J. (2009). Marketing/logistics relationships: influence on capabilities and performance. Journal of Business Logistics, 30(1), 1-18.

Davcik, N. S. (2014). The use and misuse of structural equation modeling in management research: a review and critique. Journal of Advances in Management Research, 11(1), 47-81.

Defee, C. C., & Fugate, B. (2010). Changing perspective of capabilities in the dynamic supply chain era. International Journal of Logistics Management, 21(2), 180-206.

Defee, C. C., & Stank, T. P. (2005). Applying the strategy-structure-performance paradigma to the supply chain environment. The International Journal of Logistics Management, 16(1), 28-50.

Fornell, C., & Larcker, D. (1982). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 17(1), 39-50.

Germain, R., Droge, C., & Spears, N. (1996). The implications of just-in-time for logistics organization management and performance. Journal of Business Logistics, 17(2), 19-34.

Gil, A. C. (2008). Métodos e técnicas de pesquisa social. São Paulo: Atlas.

Glover, F., Jones, G., Karney, D., Klingman, D., & Mote, J. (1979). An integrated production distribution, and inventory planning system. Interfaces, 9(5), 21-35. http://dx.doi.org/10.1287/inte.9.5.21.

Guidolin, S. M., & Monteiro, D. C. (2010). Cadeia de Suprimentos: o papel dos provedores de serviços logísticos. BNDES Setorial, 32, 433-484. Recuperado em 15 de junho de 2014, de http://www.bndes.gov.br/SiteBNDES/bndes/bndes_pt/Institucional/Publicacoes/Consulta_Expressa/Setor/Comercio_e_Servicos/201009_12.html

Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis (7. ed.). USA: Prentice Hall.

Hult, G. T. M. (2002). Cultural competitiveness in global sourcing. Industrial Marketing Management, 31(1), 25-34.

Hunt, S. D., & Davis, D. F. (2012). Grounding supply chain management in resource-advantage theory: in defense of a resource-based view of the firm. The Journal of Supply Chain Management, 48(2), 14-20.

Langley, J., Jr., (2009). The State of Logistics Outsourcing 2009 Third-party logistic: results and findings of the 14th annual study. Atlanta: Georgia Institute of Technology. Recuperado em 15 de junho de 2014, de http://www.3plstudy.com

Marconi, M. A., & Lakatos, E. M. (2003). Fundamentos de metodologia científica (5. ed.). São Paulo: Atlas.

Marôco, J. (2010). Análise de Equações Estruturais: fundamentos teóricos, software e aplicações. Portugal: Report Number.

Marquardt, A. T., Golicic, S. L., & Davis, D. F. (2011). B2B services branding in the logistics services industry. Journal of Services Marketing, 25(1), 47-57.

Miller, D. (1987). Strategy making and structure: analysis and implications for performance. Academy of Management Journal, 30(1), 7-32. http://dx.doi.org/10.2307/255893.

Miller, D., & Shamsie, J. (1996). The resource-based view of the firm in two environments: the Hollywood firm studios from 1936 to 1995. Academy of Management Journal, 39(3), 519-543.

Mollenkopf, D., Gibson, A., & Ozanne, L. (2000). The integration of marketing and logistics functions: an empirical examination of New Zealand firms. Journal of Business Logistics, 21(2), 89-112.

Monecke, A., & Leisch, F. (2012). semPLS: structural equation modeling using partial least squares. Journal of Statistical Software, 48(3), 1-32. PMid:23504300. http://dx.doi.org/10.18637/jss.v048.i03.

Newbert, S. L. (2007). Empirical research on the resource-based view of the firm: an assessment and suggestions for future research. Strategic Management Journal, 28(2), 121-146.

Oliveira, J. B., & Leite, M. S. A. (2010). Modelo analítico de suporte à configuração e integração da cadeia de suprimentos. Gestão & Produção, 17(3), 447-463.

Prochnik, V. (2002). Cadeias produtivas e complexos industriais. In L. Hasenclever & D. Klupper (Eds.), Organização industrial. Rio de Janeiro: Campus.

Pugh, D. S., Hickson, D. J., Hinings, C. R., & Turner, C. (1968). Dimensions of organization structure. Administrative Science Quarterly, 13(1), 65-105.

Ralston, P. M., Grawe, S. J., & Daugherty, P. J. (2013). Logistics salience impacto on logistics capabilities and performance. The International Journal of Logistics Management, 24(2), 136-152.

Randall, W. S., Nowicki, D. R., & Hawkins, T. G. (2011). Explaining the effectiveness of performance-based logistics: a quantitative examination. The International Journal of Logistics Management, 22(3), 324-348.

Rodrigues, A. M., Stank, T. P., & Lynch, D. F. (2004). Linking strategy, structure, process and performance in integrated logistics. Journal of Business Logistics, 25(2), 65-94.

Ruekert, R. W., Walker, O. C., & Roering, K. J. (1985). The organization of marketing activities: a contingency theory of structure and performance. Journal of Marketing, 49(1), 13-25.

Sachdev, H. J., & Merz, R. (2010). Organization structure and service capabilities as predictors of supply chain performance: B2B seller’s perspective. Journal of Applied Marketing Theory, 1(1), 16-31.

Sanders, N. R., Autry, C. W., & Gilgor, D. M. (2011). The impact of buyer firm information connectivity enablers on supplier firm performance: a relational view. International Journal of Logistics Management, 22(2), 179-201.

Thompson, J. D. (1967). Organizations in action. New York: McGraw-Hill.

Tripodi, T., Fellin, P., & Meyer, H. J. (1983). The assessment of social research (2. ed.). Wadsworth: F.E. Peacock Publishers.

Vanalle, R. M., & Salles, J. A. A. (2011). Relações entre montadoras e fornecedores: modelos teóricos e estudos de caso na indústria automobilística brasileira. Gestão & Produção, 18(2), 237-250.

Wang, Y., & Lalwani, C. S. (2007). Using E-business to enable customized logistics Sustainability. International Journal of Logistics Management, 18(3), 402-419.
 

59a039ce0e8825bb018ca1a5 gp Articles
Links & Downloads

Gest. Prod.

Share this page
Page Sections