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Gestão & Produção
Article

Valor das capacidades de TI para o negócio: análise de desempenho multinível nas organizações brasileiras

IT capabilities’ business value: analysis of multi-level performance in Brazilian organizations

Deyvison de Lima Oliveira; Antônio Carlos Gastaud Maçada

http://dx.doi.org/10.1590/0104-530X0762-15 Gest. Prod., vol.24, n2, p.295-309, 2017
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Resumo

Resumo:: Considerando as demandas da Teoria Baseada em Recursos (TBR) e da literatura de Sistemas de Informação (SI) quanto à captação do valor da TI em multiníveis de desempenho do negócio, este artigo objetiva identificar em que medida as Capacidades de TI impactam diretamente o Desempenho em nível de Processos e indiretamente o Desempenho em nível de Firma. Adota-se como método a survey, aplicada em três fases de pesquisa: i. Survey pré-teste – com pesquisadores representantes das áreas de TI e de negócios; ii. Survey piloto – com profissionais de TI e de negócios; e iii. Survey completa – aplicada a gestores de TI e de negócios em organizações brasileiras de grande porte, conforme ranking de 2012 das maiores empresas do Brasil. Por meio da Modelagem de Equações Estruturais, o modelo de medida é definido no estudo piloto e confirmado no estudo completo – sendo testadas as hipóteses de pesquisa no modelo estrutural. Os resultados evidenciam que as Capacidades de TI impactam positivamente o Desempenho de Processos e este impacta o Desempenho em nível da Firma. Adicionalmente, constata-se o impacto indireto das Capacidades de TI no Desempenho da Firma, configurando-se a mediação parcial pelo Desempenho de Processos. Testa-se a moderação de quatro variáveis (tamanho da firma, tempo de atuação, dinamismo do setor e indústria) na relação entre Capacidades de TI e Desempenho de Processos, obtendo-se resultados nulos para ambas as moderadoras. As contribuições teóricas da pesquisa, as limitações e oportunidades de investigação constam na discussão e nas conclusões do artigo.

Palavras-chave

Valor da TI, Capacidades de TI, Desempenho multinível

Abstract

Abstract:: Considering the demands of the Resource-Based Theory (RBT) and Information Systems (IS) literature regarding the identification of IT value in multi-level business performance, this article aims to detect the extent to which IT Capabilities directly impact performance at the process level and indirectly impact performance at the company level. A survey method was adopted and applied in three research phases: i. Pre-test survey – with researchers representing IT and business areas; ii. Pilot study – with IT and business professionals, and iii. Complete study – with IT and business managers in large Brazilian organizations, according to the 2012 ranking of the largest Brazilian organizations. The measurement model was defined using the Structural Equation Modeling in the pilot study and confirmed in the complete study, with the research hypotheses tested in the structural model. The results show that IT Capabilities positively impact Process Performance, which, in turn, impacts Company-level performance. Additionally, IT Capabilities are found to have an indirect impact on Company Performance, confirming partial mediation by Performance at the Process level. The moderating effects of four variables (company size, lifespan, sector dynamism, and industry) were tested in the relationship between IT Capabilities and Process Performance, presenting null results for all four. The theoretical contributions of this research, along with its limitations and research opportunities, are provided in the discussion and conclusion of the article.

Keywords

IT value, IT capabilities, Multi-level performance

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